GP perception of patient’s CVD risk
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Lower
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Higher
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Low but lifestyle risk factors
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GP perception of patient motivation
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Determined
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Unmotivated
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Resistant to change, do not understand risk
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GP perception of patient anxiety
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Concerned
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Dismissive
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Overly anxious
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Aim of communication
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Reassure and motivate patient
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Scare patient into taking action
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Avoid negative/confused reaction from patient
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How absolute risk is used
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Reassure that current risk is low; show achievable future risk reduction
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Emphasise current high risk; show increased future risk of CVD event
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Use alternative risk formats (e.g. qualitative description of risk level, colour-coded risk chart)
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