Table 4 Topics in the interview guides

Interview guide for the clinics

 Description of the survey and how it matched their expectations

 Experiences with and reflections on the surveyors’ approach to assess compliance with the standards and ability to obtain an adequate and valid assessment

 The form of communication at the visit

 Descriptions and reflections on what they told and showed the surveyors

 Opinions about the surveyor being a colleague

 Thoughts about potential remarks and the process after the survey (continued adherence or de-implementation)

Interview guide for the surveyors

 Preparation before the visit

 Their approach and techniques during the survey

 Their reflections on the professionals’ opportunities for not representing an authentic image of their clinic

 Their role as a representative from the accreditation agency while also being a colleague

 The work division between the GP-surveyor and the staff-surveyor

 Specific questions prompted by our observations of survey visits