Table 1 Perceived characteristics of innovations and their definitions (according to Rogers, 2003)
From: Diffusion of a collaborative care model in primary care: a longitudinal qualitative study
Concept | Definition |
|---|---|
Observability | The degree to which the results of an innovation are visible* to others |
Trialability | The degree to which an innovation may be experimented with on a limited basis |
Simplicity | The degree to which an innovation is perceived as not difficult to understand and use |
Compatibility | The degree to which an innovation is perceived as being consistent with the existing values, past experiences and needs of potential adopters |
Relative advantage | The degree to which an innovation is perceived as better than the idea it supersedes |